Founded by leaders with decades of experience in the exhibition and entertainment industries, Iconic is dedicated to transforming Movie Theatres into “Entertainment Centers.” Iconic Events has innovative expertise in digital marketing and advertising, and we are entirely focused on the EVENT CINEMA market; the fastest growing segment of the cinema industry.

Michael Lambert Co-Founder/Chairman/CEO

With over 40 years in public and private companies Lambert has spent his career acquiring, managing and growing US and international media and technology businesses. He was an owner/operator of TV broadcasting stations in the US and Russia, a key executive in the development of Showtime & Lifetime Television networks, owner and Co-Chairman Village Roadshow Pictures Group, Concord Music Group as well as an owner of US cinema chains including ACT III Cinemas, Rave Cinemas, Gold Class (now IPIC) and Studio Movie Grill. Lambert’s public company experience includes serving as President Domestic Television 20th Century Fox, Executive Vice President HBO and President Viacom Domestic Television. Lambert has been an advisor, co-investor, and portfolio company board member for various private equity firms including Apollo Capital, Boston Ventures, Clarity Partners, Lee Equity, Mid Ocean Capital, Platinum Equity, Tailwind Partners, Falcon Investments, and TowerBrook Capital, where he serves on their Management Advisory Board.

Tim Warner – Co-Founder/Board Member

A leading executive in the globalization of the American entertainment and exhibition industry, Tim C. Warner leverages his experience, his passion for the industry and his strategic acumen to successfully break through what others may perceive as cultural, political or industry boundaries. Mr. Warner joined Cinemark in 1996 as President of Cinemark International to build the international company organically. In 2007, he became President/COO of Cinemark overseeing all company operations. In 2011, Mr. Warner was appointed to the role of CEO/ President of Cinemark Holdings leading the Company’s efforts to become the number one public exhibition company in the world, doubling its market capital, and becoming the top performer in customer attendance. During his tenure at Cinemark, Mr. Warner established operations in 41 states and 14 international countries including successful joint ventures in Japan and Taiwan. Mr. Warner also represented Cinemark as a Board member of Fathom Events, working to develop Fathom into the largest event player in the industry.

Steven Menkin – Co-Founder/Board Member/CMO

With over 35 years of entertainment industry experience producing, marketing, and distributing feature films, documentaries, television, and entertainment content, Menkin has a rich history and understanding of the business of content creation, content marketing and distribution while working with nearly every major studio and the leading independent producers and distributors in the industry. As an acknowledged innovative leader in digital marketing with over 400 digital campaigns across all genres of entertainment marketing, Steven is extremely engaged with the entertainment industries pulse and many of its senior executives. Through his companies DYA and ingaged he has extensive experience with clients including Universal Pictures, Sony Pictures Entertainment, Lionsgate Films, Fox Television, Fathom Events, Focus Features, Roadside Attractions, CBS Films, CineLife, Al Jazeera America, Discovery en Español, Penguin Random House, Dutton, Putnam, Houghton Mifflin Harcourt, St. Martin’s Press, Ingram, Hachette and Doubleday.

Mark Rupp – Co-Founder/Board Member/COO/CFO

A seasoned executive with over 20 years of public and private company experience in the telecommunications, media & entertainment, content distribution and technology industries. Rupp has overseen merger and acquisition, business development, and growth strategies for public and privately financed companies including wireless telecommunications, digital spectrum management, and theatrical distribution firms with deal values totaling over $4 billion. Rupp was responsible for launching Spotlight Cinema Network’s event cinema division, CineLife Entertainment and built SpectiCast Entertainment from a startup into one of the world’s fastest growing Event Cinema companies. Rupp was a key executive in the development of Verizon Wireless’ business expansion strategy including M&A activity for 20 cellular systems and the industry’s first sale and leaseback of a wireless tower system valued at $800 million. Rupp was Executive Vice President of Triton Cellular Partners and the Chief Operating Officer of one of the nation’s largest municipal Wi-Fi systems, NAC better known as Wireless Philadelphia. Rupp serves on the advisory board of the Bryn Mawr Film Institute.

Kristina Warner, VP Exhibitor Relations

With over twenty-five years of diverse experience, Kristina, has a strong background in management, operations, and strategic planning in the movie industry. Kristina launched and headed the exhibitor relations and global marketing organizations at both New Line Cinema and RealD where she had responsibility for the in-theatre marketing for films such as the Lord of the Rings trilogy, Austin Powers movies, Rush Hour movies, Hairspray, and Journey to the Center of the Earth 3D. Developing and maintaining global relationships with Studios, Exhibitors and industry partners, enables Kristina to network and collaborate on a variety of initiatives.

Mitch Singer, VP Business Affairs/Studio Relations

Mitch is an entertainment and technology industry veteran having served in senior management roles that cross business units and technology teams in the entertainment sector. Mitch long worked on industry-wide strategies to address the ongoing digital transformation of entertainment helping to identify digital business opportunities, exploring new products, formats, and services as well as working to mitigate digital theft. Mitch focuses on emerging and disruptive technologies and evaluates and develops adoptive business models to stay ahead of the technological curve. Mitch has worked with a variety of media and entertainment companies to help develop their products and services, as well as their go to market strategies. Formerly Chief Digital Strategy Officer at Sony Pictures, Mitch originally joined the studio in 1990 as Counsel in the Litigation Group, responsible for traditional intellectual property issues such as copyright and trademark, new technology licensing and content protection.

Shelby Russell, VP Content Acquisition

Shelby Russell has 20+ years’ experience working in the sports and entertainment industries. Most recently he was the Senior Vice President of Marketing and Cinemas for AEG’s L.A. LIVE sports and entertainment district in downtown Los Angeles. Russell was responsible for L.A. LIVE marketing initiatives that drive revenues and attendance to L.A. LIVE venues, events and restaurants. He also oversaw the business operations for Regal Cinemas L.A. LIVE. Russell’s experience also includes the Los Angeles Kings, STAPLES Center, Richmond American Homes and co-founder of IceBulb.