Founded by leaders with decades of experience in the exhibition and entertainment industries, Iconic is dedicated to transforming Movie Theatres into “Entertainment Centers.” Iconic Events has innovative expertise in digital marketing and advertising, and we are entirely focused on the Event Cinema and specialty film markets; the fastest growing segments in the industry.

Michael Lambert – Executive Chairman

Michael has spent over 40 years acquiring, managing, and growing US and international media and tech businesses. He has been an owner/operator of TV broadcasting stations in the US and Russia; a key executive in the development of Showtime & Lifetime networks; owner and Co-Chairman Village Roadshow Pictures Group and Concord Music Group; owner of US cinema chains including ACT III Cinemas, Rave Cinemas, Gold Class (now IPIC) and Studio Movie Grill; President of Domestic TV for 20th Century Fox; EVP for HBO; and President of Viacom Domestic TV. Lambert has been an advisor, co-investor, and portfolio company board member for various private equity firms including Apollo, Boston Ventures, Clarity Partners, Lee Equity, Mid Ocean Capital, Platinum Equity, Tailwind, Falcon Investments, and TowerBrook, where he serves on the Management Advisory Board.

Tim Warner – Board Member

A leading executive in the globalization of the American entertainment and exhibition industry, Tim continues to break through cultural, political and industry boundaries. He joined Cinemark in 1996 as President of Cinemark International. In 2007, he became President/COO of Cinemark overseeing all company operations. In 2011, Tim was appointed to the role of CEO/ President of Cinemark Holdings, leading the Company’s efforts to become the number one public exhibition company in the world, doubling its market cap, and becoming the top performer in customer attendance. At Cinemark, Tim established operations in 41 states and 14 countries, including successful joint ventures in Japan and Taiwan. Warner also represented Cinemark as a Board member of Fathom Events, working to develop Fathom into the largest player in the Event Cinema space.

Steven Menkin – Board Member/President

With over 30 years of industry experience producing, marketing, and distributing feature films, documentaries, television, and entertainment content, Steven has a rich history working with nearly every major studio and the leading independent producers and distributors in the industry. As an acknowledged leader and innovator in digital marketing with over 400 digital campaigns across all genres of entertainment marketing, Steven is extremely engaged with the entertainment industry’s pulse and many of its senior executives. Through his companies DYA and ingaged, he has extensive experience with clients including Universal, Sony Pictures, Lionsgate, Fox Television, Fathom Events, Focus Features, Roadside Attractions, CBS Films, Al Jazeera America, Discovery en Español, Penguin Random House, Dutton, Houghton Mifflin Harcourt, St. Martin’s Press, Hachette, and many others.

Mark Rupp – Board Member/COO/CFO

A seasoned executive with over 20 years in the telecommunications, media & entertainment, content distribution and technology industries. Mark has overseen M&A, business development, and growth strategies for public and privately financed companies in these industries, with deal values totaling over $4B. Mark was responsible for launching Spotlight Cinema Network’s Event Cinema division and built SpectiCast Entertainment from a startup into one of the world’s fastest growing Event Cinema companies. Mark was a key executive in the development of Verizon Wireless’ business expansion strategy including M&A activity for 20 cellular systems and the industry’s first sale and leaseback of a wireless tower system valued at $800 million. As EVP of Finance for Triton Cellular Partners, Mark led the negotiations for the sale of the business for $1.3 billion which generated a 5x return on equity. Mark was also the COO of NAC / Wireless Philadelphia, where he purchased the Philadelphia WiFi network from Earthlink which was ultimately sold to the City of Philadelphia. Mark also serves on the advisory boards of the Bryn Mawr Film Institute and Ondago, a distributor of cell phone accessories.

Kristina Warner – EVP Marketing & Live Events

With over twenty-five years of diverse experience, Kristina has a strong background in management, operations, and strategic planning in the movie industry. Kristina launched and headed the exhibitor relations and global marketing organizations at both New Line Cinema and RealD where she had responsibility for the in-theatre marketing for film franchises such as The Lord of the Rings, Austin Powers, Rush Hour, Hairspray, and Journey to the Center of the Earth 3D. Developing and maintaining global relationships with studios, exhibitors and industry partners enables Kristina to network and collaborate on a variety of initiatives.

Devon Canfield – VP of Sales

A trailblazer in the industry, Devon began his career in entertainment over 15 years ago starting on the movie theatre side while attending film school at Arizona State University on the Tempe campus. He was often the go-to producer for all student films on campus and branched out into the professional world helping to produce infomercials for the state’s Department of Motor Vehicles offices along with specials for the History Channel and VH1’s Super Bowl Halftime Show in 2015. Devon continued to prove his love of exhibition by working his way up to Senior Management at Harkins Theatres, going on to opening 5 brand new theatres and working in different states to train staff and management for best practices and continued growth of the company. Devon eventually switched from exhibition to theatrical distribution, making the move to Lionsgate Entertainment in Santa Monica, CA, where he worked on releasing some of their biggest hits, including WONDER, the JOHN WICK franchise, and the original KNIVES OUT. Devon also sits on the advisory board for Young Variety – an arm of young professionals who assist and advise Variety The Children’s Charity of SoCal Tent 25 by helping to deliver accessibility and mobility devices to children with disabilities.