Founded by leaders with decades of experience in the exhibition and entertainment industries, Iconic is dedicated to transforming Movie Theatres into “Entertainment Centers.” Iconic Events has innovative expertise in digital marketing and advertising, and we are entirely focused on the EVENT CINEMA market; the fastest growing segment of the cinema industry.

Michael Lambert – Executive Chairman

Michael has spent over 40 years acquiring, managing, and growing US and international media and tech businesses. He has been an owner/operator of TV broadcasting stations in the US and Russia; a key executive in the development of Showtime & Lifetime networks; owner and Co-Chairman Village Roadshow Pictures Group and Concord Music Group; owner of US cinema chains including ACT III Cinemas, Rave Cinemas, Gold Class (now IPIC) and Studio Movie Grill; President of Domestic TV for 20th Century Fox; EVP for HBO; and President of Viacom Domestic TV. Lambert has been an advisor, co-investor, and portfolio company board member for various private equity firms including Apollo, Boston Ventures, Clarity Partners, Lee Equity, Mid Ocean Capital, Platinum Equity, Tailwind, Falcon Investments, and TowerBrook, where he serves on the Management Advisory Board.

Steve Bunnell – CEO

Steve Bunnell is one of the most respected studio executives in the industry and has strong relationships with both exhibition and distribution. His extensive knowledge of the theatrical landscape in the U.S. as well as Latin America has given him a unique perspective in providing a global overview. He joins Iconic Events from Alamo Drafthouse, where he served as SVP, Film Content Buying Licensing, responsible for booking decisions at the chain. He previously served as chief content officer at Regal Entertainment Group, where he led all programming decisions for their 560 locations nationwide, and as EVP/general sales manager for Universal Pictures, where he determined release dates, created distribution plans, and set the sales policy for all Universal films in the domestic marketplace. Bunnell’s prior exhibition experience also included six years as Chief Content Officer for Cinemark based in Dallas and served as Head Film Buyer at Loews Cineplex Theaters in New York City.

Tim Warner – Board Member

A leading executive in the globalization of the American entertainment and exhibition industry, Tim continues to break through cultural, political and industry boundaries. He joined Cinemark in 1996 as President of Cinemark International. In 2007, he became President/COO of Cinemark overseeing all company operations. In 2011, Tim was appointed to the role of CEO/ President of Cinemark Holdings, leading the Company’s efforts to become the number one public exhibition company in the world, doubling its market cap, and becoming the top performer in customer attendance. At Cinemark, Tim established operations in 41 states and 14 countries, including successful joint ventures in Japan and Taiwan. Warner also represented Cinemark as a Board member of Fathom Events, working to develop Fathom into the largest player in the Event Cinema space.

Mark Rupp – Board Member/COO/CFO

A seasoned executive with over 20 years in the telecommunications, media & entertainment, content distribution and technology industries. Mark has overseen M&A, business development, and growth strategies for public and privately financed companies in these industries, with deal values totaling over $4B. Mark was responsible for launching Spotlight Cinema Network’s Event Cinema division and built SpectiCast Entertainment from a startup into one of the world’s fastest growing Event Cinema companies. Mark was a key executive in the development of Verizon Wireless’ business expansion strategy including M&A activity for 20 cellular systems and the industry’s first sale and leaseback of a wireless tower system valued at $800 million. As EVP of Finance for Triton Cellular Partners, Mark led the negotiations for the sale of the business for $1.3 billion which generated a 5x return on equity. Mark was also the COO of NAC / Wireless Philadelphia, where he purchased the Philadelphia WiFi network from Earthlink which was ultimately sold to the City of Philadelphia. Mark also serves on the advisory boards of the Bryn Mawr Film Institute and Ondago, a distributor of cell phone accessories.

Steven Menkin – Board Member/CMO

With over 30 years of industry experience producing, marketing, and distributing feature films, documentaries, television, and entertainment content, Steven has a rich history working with nearly every major studio and the leading independent producers and distributors in the industry. As an acknowledged leader and innovator in digital marketing with over 400 digital campaigns across all genres of entertainment marketing, Steven is extremely engaged with the entertainment industry’s pulse and many of its senior executives. Through his companies DYA and ingaged, he has extensive experience with clients including Universal, Sony Pictures, Lionsgate, Fox Television, Fathom Events, Focus Features, Roadside Attractions, CBS Films, Al Jazeera America, Discovery en Español, Penguin Random House, Dutton, Houghton Mifflin Harcourt, St. Martin’s Press, Hachette, and many others.

Kristina Warner – VP Sales & Distribution

With over twenty-five years of diverse experience, Kristina has a strong background in management, operations, and strategic planning in the movie industry. Kristina launched and headed the exhibitor relations and global marketing organizations at both New Line Cinema and RealD where she had responsibility for the in-theatre marketing for film franchises such as The Lord of the Rings, Austin Powers, Rush Hour, Hairspray, and Journey to the Center of the Earth 3D. Developing and maintaining global relationships with studios, exhibitors and industry partners enables Kristina to network and collaborate on a variety of initiatives.

Mitch Singer – VP Business Affairs

Mitch is an entertainment and technology industry veteran having served in senior management roles that cross business units and technology teams in the entertainment sector. Mitch has long worked on industry-wide strategies to address the ongoing digital transformation of entertainment helping to identify digital business opportunities; explore new products, formats and services; and work to mitigate digital theft. Mitch focuses on emerging and disruptive technologies and evaluates and develops adoptive business models to stay ahead of the technological curve. Mitch has worked with a variety of media and entertainment companies to help develop their products and services as well as their go to market strategies. Formerly Chief Digital Strategy Officer at Sony Pictures, Mitch originally joined the studio in  1990 as Counsel in the Litigation Group, responsible for traditional intellectual property issues such as copyright and trademark, new technology licensing and content protection.

Adam Shaw – VP Sports & Entertainment

Adam joined Iconic in November 2020 and is leading the charge to make live sports and entertainment a tent pole content offering for theaters.  Under Shaw’s guidance Iconic has high expectations about the role live events will play in the evolution of theaters. Adam started his career at the Boston Consulting Group and after 2 years moved to LA to join Fox, to help transform its cable networks and sports groups.  Following his seven-year career at Fox, Mr. Shaw was recruited to join the NFL to help develop the NFL Network. While at both Fox and NFL Network, he led business development, distribution and marketing.  Among his highlights include leading NFL Network to the fastest rollout of any sports network in history and positioning them to win the Thursday Night package; and, for Fox, negotiating more than 100 distribution and RSN-team rights deals, as well as being part of a three-person team that negotiated to acquire the Los Angeles Dodgers. 

Henri Mazza – VP Content Acquisition & Events

Henri Mazza spent 20 years with the Alamo Drafthouse Cinema, where he played several important roles in building the brand of “the coolest movie theater in the world” (Wired) as it grew from a single screen location in Austin, TX into a national circuit with 41 locations, including top performing theaters in Brooklyn, San Francisco, LA and beyond. He was instrumental in setting up studio partnerships and promotional campaigns for first run films, and he developed many of the most successful alternative content events at the theater, from Movie Parties to star-studded live-streamed Q&As, as well as the Rolling Roadshow pop up screenings, like the viral screenings of JAWS “on the Water” and TOMBSTONE with Val Kilmer live in person for a special screening in a ghost town.